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Whether it’s a friendly peck, a dramatic European cheek-grazing quartet or full-on Frenchie with tongues ahoy is never really clear, and depends on who’s doing the x-ing.There aren’t really any right or wrong ways to do it. Closing a text with a capital X for a kiss doesn’t say you really care – it is a default.Few things are as mind-numbingly political, stupid and awkward than the simple ‘x’.Not the one that marks the spot on a treasure map, or the one that ends the words box and fox, but the little mark of appreciation you put at the end of a text or an email to denote a kiss.Today, 90% of text messages are read within three minutes of delivery. Well what if I told you that text messaging also fit perfectly into the stuff you may already be doing to marketing your small business?
If your marketing emails are a short story, your marketing texts are a killer sentence. A clear, incentivized call to action is the best way to promote your Keyword. Short, valuable messages can be sent more often than emails, but as a rule, you probably don’t want to be texting your customers more than 1 – 2 times per week. There are many creative ways to use SMS Marketing, but the easiest way to boost your bottom line and make customers happy is to offer a deal like ‘show this text to extend happy hour to 9pm’ sent at 6pm on a slow, rainy evening.
What one person sees as a perfectly acceptable stream of xxxxxx to signify “nice to talk to you”, another views it as a marriage proposal and is looking at ‘venues’ before you can blink. If you end your texts with full stops – and you really, really should for reasons I can’t ever say out loud – then most phones will cap that baby x right back up to full-on X. And don’t get me started on tall X out with his kids for a walk – the Xxxx – that’s just awful.
All you can do is to decide on your own set of rules and pray everyone you meet is on the same wavelength – or at least understands why you do what you do. Defaults are rarely sexy or deep in meaning – they come into play when nothing else happens, a fall-back. You’re just pressing keys on the bus until it’s your stop. So we’ve established the kisses have to be in lowercase – nobody wants a shouty, default kiss – but it’s not over yet. Three for my sister and most female friends – for some reason a trio of text snogs tends to be the number they start off with, especially if you’re a gay.
The most common way people will opt-in to receiving text-messages from your business is by texting a keyword to your personalized short code.
(A Short Code is a five or six digit number that can send and receive text messages.) 2. You can string together multiple texts but we advise against this.
If you own a business in the US, a majority of the people who walk through your door each day will do so with a smartphone in their pocket.