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Furthermore our business growth since using Silver Disc has significantly outstripped our search engine advertising cost growth. Guy Broadest, Managing Director, Garden Lines Our PPC experience began with Goto.com, pre-dating Google Ad Words.We've seen how PPC works and how quickly it can change.It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account.Fortunately, PPC management doesn't need to be a time-consuming process, but it is important to know which areas of your account need work and which will yield the greatest returns.For example, if you manage several PPC accounts, which one needs the most immediate attention? Google Ad Words can be a profitable way to reach new customers, and Google offers a range of tools and functionality that can help you tailor your paid search campaigns to target specific markets and demographics.However, navigating the constantly changing world of paid search can be a full-time job in itself, leaving many businesses struggling to keep up to date with new advances in paid search.You carefully researched your audience, selected your keywords with care, and took the time to create great ads and specific landing pages. The reason your PPC campaign isn’t working is you tried to kiss your customer on the first date. Then, as you are eating dinner and getting to know each other, you suddenly lunge across the table and try to kiss your date.
Silver Disc’s account management is second to none - we work closely with you at every stage to ensure that we meet your ongoing needs, deliver to your requirements and keep you updated about the work we have done and the results it has yielded.If these users are looking for information and are taken to a landing page that is completely sales oriented, they will leave and find a competitor’s site that gives them what they want.